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Digital marketing is the process of marketing products or services to potential customers via digital channels and the internet. Digital marketing has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message. Businesses leverage various digital marketing activities such as search engine optimization (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), content creation, and more to promote their brand to their potential consumers or to retain their customers. In a nutshell, digital marketing refers to marketing through an electronic device or the internet. It’s another word for internet marketing. Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier—and more cost-effective—to reach a large number of people this way. Top benefits of digital marketing. As people spend more time online, it is important that businesses optimize their digital channels to reach pote